Certification Details

The Finance for Non-Financial Managers e-learning course is the only e-learning package to have been accredited by the APMG and has been used to train over 100,000 people world-wide. The quickest, most effective way to train non-financial managers in all aspects of basic business finance and its practical application.

This accredited course contains 20 hours of learning split into 10 sessions which cover an introduction to the basic concepts of finance, teaching you how to read basic financial statements. The course then moves on to teach you how your business decisions impact the financial health of your organisation. Proven subject matter and relevant interactive exercises assist you in understanding the financial concepts needed by all managers.

The course also includes a simulated curriculum exam, allowing students to test themselves under simulated exam conditions. Questions are selected at random from questions banks in our assessment database.

Additional features include an audio commentary option, a book-marking facility, and an interactive glossary, which allows you to link back directly to the training.


Delegates will:

  • Understand how business decisions affecting the organisations financials and key performance indicators
  • Be confident in financial discussions – financial fluency – terminology and concepts
  • Understand of the drivers point of your profit and loss account, and the inter-relationship of the financial statements
  • Be able to differentiate between profit and cash flow
  • Develop superior cost management skills and how to conduct effective investment appraisal
  • Understand the listed company environment and the implications for planning and reporting
Who is the APMG – International Finance for Non Financial Managers™ suitable for?

This course requires no prior knowledge or experience and is designed for anyone needing to develop their understanding of finance.


  • Personal development as a manager and leader.
  • Information based decision making.
  • Performance management.
  • Resource management.
  • Meeting stakeholder and quality needs.
  • Conducting a management project.
  • Financial control.
  • Marketing planning.
  • Project development and control.
  • Human resource development.
  • Managing recruitment and selection.
  • Being a leader.
  • Leadership practice.

This course requires no prior knowledge or experience and is designed for any manager seeking an understanding of finance and how to enable an organization to realize its objectives. It is ideal for:

– Project managers
– IT and service support managers
– Sales executives/consultants and new graduates

The course uses a series of 10 structured modules to help you:

  • Understand fundamental financial terminology and concepts
  • Read and interpret financial statements
  • Gauge the financial impact of operational decisions
  • Understand the basis for evaluating investment decisions
Introduction to Financial Statements
  • Importance of financial measures
  • Financial accounting and management accounting
  • The four types of accounts
  • Three financial statements
  • Accounting conventions
Profit and Loss Account
  • The profit and loss account
  • Elements of the profit and loss account
  • Costs in the profit and loss account
  • Your own figures
Balance Sheet
  • Definition
  • Sources and use of figures
  • Format of the balance sheet
  • Inter-relationship with the profit and loss account
  • Examples of formats
  • Your own figures
Cash Flow
  • Profit and Cash
  • Elements of Cash Flow
  • Managing Cash and Loans
  • Practical Applications of Cash Flow
  • Your own figures
Costing Decisions
  • Introduction
  • Variable and Fixed Costs
  • Cost Structure and Methods
  • Break-even
  • Product Costing
  • Your own figures
Introduction to Financial Analysis
  • What is financial analysis
  • Financial analysis in practice
Investment Appraisal
  • Cash Flow and Relevant Costs
  • Pay Back
  • Present Value and Discounting
  • Discounted Cash Flow
  • Sensitivity Analysis
  • Case study
Profit Margin
  • Profit Margin Ratio
  • Comparison by Industry
  • Supermarkets
  • Aircraft Manufacturing Industry
  • Profit Margin Flowcharts
  • Your own figures
Asset Turnover
  • Concept of Asset Turnover
  • Asset Turnover Flowchart
  • Working Capital Ratios
  • Fixed Asset Turnover
  • Analysis by Industry – Supermarket
  • Analysis by Industry – Aircraft Manufacturing
  • Your own figures
Return on Capital Employed
  • What is Return on Capital Employed?
  • Elements of ROCE
  • Comparison of ROCE
  • Financial Analysis with ROCE
  • Your own figures
Mock Exam Simulator
  • Designed to test your understanding of the main course objectives contained in the curriculum