Predictor of Potential (POP™)

The predictive model of the POP™ has evolved to be one of the world’s leading employee selection tools

POP™ is the instrument of choice for many of the most competitive sales forces and it has been proven effective in predicting both performance and retention.

With no requirement for certification, every manager at every level can easily use and apply our solutions. No more bottlenecks, no more delays. Your business can now move at the speed it needs to succeed.

Our assessment platform is currently integrated with:

  • SAP – Success Factors
  • Oracle – TALEO
  • Workday
  • iCIMS
  • Ultimate Software
  • Workable
  • Talent Nest
  • Salesforce

The benefits of Normative over Ipsative

Normative assessments allow us to measure items on a continuum and can therefore assess the degree of the person in relation to the statements. Our Liekert Scale provides a measurement scale from 1-5, from Totally Agree to Totally Disagree. This gives you the shading and accuracy that you need as the basis for an informed decision.


  • Refers to items that are forced-choice
  • Are you either “this OR that?”

Candidates are forced to choose between different options such as a yes/no or true/false response. An Ipsative score does not allow for norms to be created to compare across candidates.



  • Refers to items that are on a continuum
  • To what degree would you agree with this statement?

Normative assessments are far better at predicting performance and can be used to benchmark the ideal candidate against your organisation’s specific performance data.

Live report rendering allows you to tailor the report view to suit your requirements

Our multi-page reports include interview questions specific to each candidate, plus development and coaching suggestions to use as part of their professional development plans.

Our Sales and Call Centre POP™ assessments gives you the ability to evaluate each candidate for more than one role – all in the same report and at the one price.

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